YANSS 037 – Drive, Motivation, and Crowd Control with Daniel Pink

The Topic: Motivation

The Guest: Daniel Pink

The Episode: DownloadiTunesStitcherRSSSoundcloud

A scene from Office Space - 20th Century Fox

A scene from Office Space – 20th Century Fox

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Why do you work where you work? I mean, specifically, why do you do whatever it is that you do for a living?

I’m pretty sure that you can answer this question. The average person, according to the Bureau of Labor Statistics, spends between 11 and 15 years of his or her life at work. On the high end, that’s about a fifth of your time on Earth as a person capable of enjoying pumpkin pie and movies about robots. That’s a lot of time spent doing something for reasons unknown, so I doubt you would lift your shoulders and offer up open palms of confusion when it comes to this question. I’m just not so sure that the answer you come up with will be correct.

You probably know all about intrinsic versus extrinsic rewards and the other behavioral motivations like your basic drives for food, sex, and social acceptance as well as the pursuit of pleasure over pain and the quest for your other emotional needs. You know that intrinsic rewards satisfy these desires directly, while extrinsic rewards are usually tokens you can later trade for satisfaction. So, knowing all of this, it’s likely very easy for you to explain your motivations for attending all those meetings and answering all those emails before putting on all those shoes after shaving all the those places before commuting all those miles. Still, I’m not sure I believe you.

Two of my favorite studies in psychology illustrate why I’m a bit skeptical about your justification for your actions – the story you tell yourself and others when wondering why you do what you do.

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YANSS Podcast 035 – Sunk Costs and the Pain of Vain

The Topic: The Sunk Cost Fallacy

The Episode: DownloadiTunesStitcherRSSSoundcloud

BD

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Every once in a while you will ask yourself, “I wonder if I should quit?”

Should you quit your job? Should you end your relationship? Should you abandon your degree? Should you shut down this project?

These are difficult questions to answer. If you are like me, every time you’ve heard one of those questions emerge in your mind, it lingered. It began to echo right as you woke up and just as pulled the covers over your shoulders. In the shower, waiting in line, in all your quiet moments – a question like that will appear behind your eyes, pulsating like a giant neon billboard until you can work out your decision.

Oddly enough, as a human being, that decision is often not made any easier when quitting is the most logical course of action. Even if it is obvious that it is no longer worth your time to keep going, your desire to plod on and your reluctance to quit are both muddled by an argumentative loop inside which you and many others easily get stuck.

The same psychological hooks that cost companies millions of dollars to produce products obviously destined to fail can also keep troops in harm’s way long past the point when the whole war effort should be brought to an end. It’s a universal human tendency, the same one that influences you to keep watching a bad movie instead of walking out of the theater in time to catch another or that keeps you planted in your seat at a restaurant after you’ve been waiting thirty minutes for your drinks. If you reach the end of the quest, you think, then you haven’t truly lost anything, and that is sometimes a motivation so strong it prolongs horrific, bloody wars and enormously expensive projects well past the point when most people involved in efforts like those have felt a strong intuition that no matter the outcome, at this point, total losses will exceed any potential gains.

In this episode of the You Are Not So Smart Podcast, we explore the sunk cost fallacy, a strangely twisted bit of logic that seems to pop into the human mind once a person has experienced the pain of loss or the ickiness of waste on his or her way toward a concrete goal. It’s illogical, irrational, unreasonable – and as a perfectly normal human being, you act under its influence all the time.

LINKS

DownloadiTunesStitcherRSSSoundcloud

Previous Episodes

Boing Boing Podcasts

Cookie Recipes

Liberal or conservative? Brain responses to disgusting images help reveal political leanings

The Genetic Fallacy

More on The Genetic Fallacy

SOURCES

  • Ariely, D. (2009). Predictably irrational, revised and expanded edition: The hidden forces that shape our decisions. Harper. (Amazon link)
  • Arkes, Hal R., and Peter Ayton. “The Sunk Cost and Concorde Effects: Are Humans Less Rational than Lower Animals?” Psychological Bulletin 125.5 (1999): 591-600. Print. (pdf)
  • Burthold, G. R. (2008). Psychology of decision making in legal, health care and science settings. Gardners Books. (Google Books link)
  • Busch, Jack. “Travel Zen: How to Avoid Making Your Vacation Seem Like Work.” Primer Magazine. Primer Magazine, Jan. 2009. Web. Mar. 2011. (link)
  • Gaming Can Make a Better World. By Jane McGonigal. TED Talks. TED Conferences, LLC, Feb. 2010. Web. Mar. 2011. (link)
  • Godin, Seth. “Ignore Sunk Costs.” Seth’s Blog. Typepad, Inc., 12 May 2009. Web. Mar. 2011. (link)
  • Höffler, Felix. “Why Humans Care About Sunk Costs While (Lower) Animals Don’t.” The Max Planck Institute for Research on Collective Goods, 31 Mar. 2008. Web. Mar. 2011. (pdf)
  • Indvik, Lauren. “FarmVille” Interruption Cited in Baby’s Murder.” Mashable. Mashable Inc., 28 Oct. 2010. Web. Mar. 2011. (link)
  • Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. (Amazon link)
  • Kushner, David. “Games: Why Zynga’s Success Makes Game Designers Gloomy.” Wired. Conde Nast Digital, 27 Sept. 2010. Web. Mar. 2011. (link)
  • Lehrer, Jonah. “Loss Aversion.” ScienceBlogs. ScienceBlogs LLC, 10 Feb. 2010. Web. Mar. 2011. (link)
  • Schwartz, Barry. “The Sunk-Cost Fallacy Bush Falls Victim to a Bad New Argument for the Iraq War.” Slate. The Slate Group, 09 Sept. 2005. Web. Mar. 2011. (link)
  • Shambora, Jessica. “‘FarmVille’ Gamemaker Zynga Sees Dollar Signs.” CNN Money. Cable News Network, 26 Oct. 2009. Web. Mar. 2011. (link)
  • Vidyarthi, Neil. “City Council Member Booted For Playing Farmville.” SocialTimes. Web Media Brands Inc., 30 Mar. 2010. Web. Mar. 2011. (link)
  • Walker, Tim. “Welcome to FarmVille: Population 80 Million.” Independent. Independent Digital News and Media, 22 Feb. 2010. Web. Mar. 2011.
  • “Why Zynga’s Success Makes Game Designers Gloomy | Discussion at Hacker News.” Hacker News. Y Combinator, 7 Oct. 2010. Web. Mar. 2011 (link)
  • Wittmershaus, Eric. “Facebook Game’s Cautionary Tale.” GameWit. Press Democrat Media Co., 04 Aug. 2010. Web. Mar. 2011. (link)
  • Yang, Sizhao Zao. “How Did FarmVille Take over FarmTown, When It Was Just a Exact Duplicate of FarmTown and FarmTown Was Released Much Earlier?” Quora. Quora, Inc., 01 Jan. 2011. Web. Mar. 2011. (link)

YANSS Podcast 034 – After This, Therefore Because of This: Your Weird Relationship with Cause and Effect

The Topic: The Post Hoc Fallacy

The Episode: DownloadiTunesStitcherRSSSoundcloud

Screen Shot 2014-10-14 at 3.02.37 PM

Screen Shot 2014-10-14 at 3.02.37 PM

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When I was a boy, I spent my summers with my grandparents. They, like many Southerners, had a farm populated with animals to eat and animals to help. It was everywhere alive with edible plants – fields of corn and cucumbers and peas and butterbeans and peanuts, and throngs of mysterious life from stumps claimed by beds of ants to mushroom fairy rings, living things tending to business without our influence.

Remembering it now, I can see the symmetry of the rows, and the order of the barns, the arrangement of tools, the stockpiles of feed. I remember the care my grandmother took with tomatoes, nudging them along from the soil to the Ball jars she boiled, sealing up the red, seedy swirls under lids surrounded by brass-colored shrink bands. I remember my grandfather erecting dried and gutted gourds on polls so Martins would come and create families above us and we wouldn’t suffer as many mosquito bites when shelling peas under the giant pecan tree we all used for shade.

For me, the wonder of that life, even then, was in how so much was understood about cause and effect, about what was to come if you prepared, took care, made a particular kind of effort. It was as if they borrowed the momentum of the natural world instead of trying to force it one way or the other, like grabbing a passing trolley and hoisting yourself on the back.

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YANSS Podcast 028 – The Sanity of Crowds with Michael Bond

The Topic: Crowds

The Guest: Michael Bond

The Episode: DownloadiTunesStitcherRSSSoundcloud

A rioter dressed in a Vancouver Canucks jersey cheers on while a car burns - Source: Wikimedia Commons, User: David Elop, Original here: http://bit.ly/1tqXdx6

A scene from the 2011 Vancouver riots, described by the photographer as, “a rioter dressed in a Vancouver Canucks jersey cheers on while a car burns” – Source: Wikimedia Commons, User: David Elop, Original here: http://bit.ly/1tqXdx6

It is a human tendency that’s impossible not to notice during wars and revolutions – and a dangerous one to forget when resting between them.

In psychology they call it deindividuation, losing yourself to the will of a crowd. In a mob, protest, riot, or even an audience, the presence of others redraws the borders of your normal persona. Simply put, you will think, feel, and do things in a crowd that alone you would not.

Psychology didn’t discover this, of course. The fact that being in a group recasts the character you usually play has been the subject of much reflection ever since people have had the time to reflect. No, today psychology is trying to chip away at the prevailing wisdom on what crowds do to your mind and why.

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YANSS Podcast 018 – How Benjamin Franklin dealt with haters

The Topic: The Benjamin Franklin Effect

The Episode: Download – iTunes – Stitcher – RSS – Soundcloud

Benjamin

Benjamin Franklin knew how to deal with haters, and in this episode we learn how he turned his haters into fans with what is now called The Benjamin Franklin Effect (read more about the effect here).

Listen as David McRaney reads an excerpt from his book, “You Are Now Less Dumb,” explaining the psychology behind the effect and how the act of spreading harm forms the attitude of hate, and the act of spreading kindness generates the attitude of camaraderie.

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YANSS Podcast 017 – Tim Farley explains the potential harm in using alternative medicine

The Topic: Alternative Medicine

The Guest: Tim Farley

The Episode: DownloadiTunesStitcherRSSSoundcloud

Dr. Terminus, the snake oil salesman from Disney's "Pete's Dragon"

Dr. Terminus, the snake oil salesman from Disney’s “Pete’s Dragon”

Where is the line between regular medicine and alternative medicine? Are Eastern medicine and Western medicine truly at odds, and if so, who is right and who is wrong? What harm is there in using complementary or integrative treatments in an effort to improve wellness?

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YANSS Podcast 014 – Melanie C. Green and how stories can change beliefs and behaviors

The Topic: Narratives

The Guest: Melanie C. Green

The Episode: DownloadiTunesStitcherRSSSoundcloud

Falcor the Luck Dragon from the Universal Pictures film, The Neverending Story

Falcor the Luck Dragon from the Universal Pictures film, The Neverending Story

In this episode we discuss the power narratives have to affect our beliefs and behaviors with Melanie C. Green, a psychologist who studies the persuasive power of fiction.

According to Nielsen, the TV ratings company, the average person in the United States watches about 34 hours of television a week. That’s 73 days a year. Over the course of a lifetime, the average American can expect to spend a full decade lost in the trance spell that only powerful narratives can cast over the human mind.

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YANSS Podcast – Episode Nine – Why do humans reason? Arguments for an argumentative theory

The Topic: Arguing

The Guest(s): Hugo Mercier and Jeremy Sherman

The Episode: Download – iTunes – Stitcher – RSS – Soundcloud

Screen Shot 2013-09-30 at 8.50.37 PM

In 2008, renowned programmer and essayist Paul Graham wrote a guide for citizens of cyberspace titled “How to Disagree.”

Ten years had passed since the invention of the comment section. Twitter was two years old. The world had spent nine months with the iPhone. To Graham it had become apparent that the Internet had permanently changed the paradigm of the written word, which was as he put it, “writers wrote and readers read.” Instead, he predicted the call and response model of the web was here to stay. People would add their perspectives to everything. Content had become and would forever be a conversation, he predicted, and that meant everyone would need to learn how to argue more efficiently because exposure to rampant bickering would soon become a big part of daily life.

The reason, explained Graham, was that when you agree with something you usually don’t have much to add, so most people tend only to respond in paragraph form when they disagree. Naturally then, more disagreements than agreements would soon begin to spawn, and they would reproduce at a much higher rate. The result would be an Internet that looked and seemed angry and polarized, which might then become a weird sort of self-fulfilling prophecy. He warned: “…there’s a danger that the increase in disagreement will make people angrier. Particularly online, where it’s easy to say things you’d never say face to face.”

A year after Graham wrote his essay, Facebook lowered the already low cost of agreeing to a single click of a “like” button. The disagreements he predicted began to stack upon each other and grow long enough to benefit from spell checking.

Graham’s Hierarchy of Disagreement – Source: Wikimedia Commons

Today, everywhere you click online you can witness the roiling boil of response just as Graham divined, and you can see why he suggested we ought to learn how to disagree like civilized adults. Just bounce over to the Huffington Post and check out the comments under any story focused on politics. You’ll find an opinionated, angry human centipede snaking its way down the page. On YouTube, minutes-old comments float around underneath videos posted years ago, each one a fragment of an ongoing argument populated with thousands of participants eagerly punching keyboards in an attempt to prove his or her beliefs are sound. The discourse there has encouraged 13,000 people to download a browser extension that turns all comments into variations of the phrase, “Herp derp.”

So, here in the online world Graham warned us about, human beings seem to be getting into and spectating upon more arguments than ever before. Our beliefs are getting challenged every day. Our ideologies and political camps are regularly being raided. According to many experts, this is not a bad thing, just a new one. Will it change us? Sure. But it will probably change us for the better.

Our increased exposure to arguing also means increased exposure to the mental foibles and errors of logic and reasoning that so often appear when people square off in rhetorical combat. Arguing with ourselves and others has become a fascination. We are suddenly eager to buy books about irrationality because we see so much more of it in our daily lives than just a decade ago. There seems to be so much more motivated reasoning and self delusion in the world than ever before too, thanks to the natural imbalance of communication Paul Graham told us to expect. We all want to understand what is making all of us so unreasonable. That yearning has helped bring the wisdom of the skeptical movement closer to the mainstream and place books about the psychology of bias on bestseller lists.

A question we never really considered asking is now making our brains itch. Why do we argue? What purpose does it serve? Is all this bickering online helping or hurting us?

Science thankfully has something to say about these questions, and what it has to say may even help explain reason itself. That’s the subject we explore in this episode of the You Are Not So Smart Podcast.

My guests are:

JeremyShermanJeremy Sherman, an evolutionary epistemologist, which means he researches how humans evolved to make generalizations and draw conclusions from inconclusive data. At 24, he was an elder in the world’s largest hippie commune, but now he lectures at the Expression College for Digital Arts in Emeryville California and is a chief researcher at Berkely’s Consortium for Emergent Dynamics where he and others research how minds emerge from matter. He is now working on a book, “Doubt: A Natural History; A User’s Guide” and he blogs at Psychology Today.

Hugo-MercierHugo Mercier is a researcher for the French National Center for Scientific Research who shook up both psychology and philosophy with a paper published in 2011 titled, “Why do humans reason? Arguments for an argumentative theory” (PDF) that proposed humans evolved reason to both produce and evaluate arguments. Respected and well-known names in psychology like Steven Pinker and Jonathan Haidt have both praised the paper as being one of the most important works in years on the science of rationality. You can find his website here.

After the long interview, as in every episode, I read a bit of self delusion news and taste a cookie baked from a recipe sent in by a listener/reader. That listener/reader wins a signed copy of my new book, You Are Now Less Dumb, and I post the recipe on the YANSS Pinterest page. This episode’s winner is Jaimie-Leigh Jonker of New Zealand who submitted a recipe for orange coconut chocolate chip cookies. Send your own recipes to david {at} youarenotsosmart.com.

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Links:

• Download – iTunes – Stitcher – RSS – Soundcloud

• Boing Boing Podcasts

Cookie Recipe

• Hugo Mercier’s Paper: “Why do humans reason? Arguments for an argumentative theory”

• Hugo Mercier’s Website

• Jeremy Sherman’s Blog

• Paul Graham: “How to Disagree”

YouTube Herp Derper

NYT article on the history of Internet commenting

Enclothed Cognition

This is the first in a series of shorts I’m making with the help of Plus3 Video (www.plus3video.com).

I love it! Look for another one next month.

Source: Adam, Hajo, and Adam D. Galinsky. “Enclothed Cognition.” Journal of Experimental Social Psychology 48, no. 4 (2012): 918– 25.

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Send a self-addressed, stamped envelope to: Signed Bookplate | P.O. Box 15792 | Hattiesburg, MS 39404…and you’ll get a signed bookplate back in the mail.

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READ AN EXCERPT 

Head to Big Think to read a portion of the chapter on: The Common Belief Fallacy

YANSS Podcast – Episode Eight – The Psychology of Video Games

The Topic: Video Games

The Guest: Jamie Madigan

The Episode: Download – iTunes – Stitcher – RSS – Soundcloud

Last of Us Friend or Foe

A scene from “The Last of Us”

“The Last of Us” is a video game, a work of interactive art, and a question will arise in the back of your mind while playing, “What would I do in this situation?” and the answer will make you feel emotions no other art form can elicit.

The game is set in a post-apocalyptic United States, 20 years after the fall of mankind, in a world nature has mostly reclaimed, where resources are few and trust is scarce. Hope is the commodity in shortest supply. Most everyone has given up on rebuilding the old world. This is just how it is now. Every encounter with strangers pings that most primal of judgments under uncertainty: “Is this a potential friend or foe?”

Familiar? Sure, it’s a theme being explored all over in fiction. Something in the zeitgeist has us fretting over these things again, but in a game you have the opportunity to actually test yourself in a virtual reality, to see what you would do when the stakes are as high as possible. Would you trust others? Would you help strangers? Would you kill to survive?

In addition, “The Last of Us” explores something the gaming world calls ludonarrative dissonance. Many modern games have detailed stories with great writing and well-acted scenes interspersed between what amounts to bursts of mass murder. It can make a player feel like his or her agency in the world has been stolen by the storyteller, that the characters you are asked to portray live in two realities, one you control and one you do not. This can feel really off-putting when the characters are jaunty, smarmy, and noble in the cutscenes, but then you are asked to use those people to do terrible things. In an effort to solve this problem, Naughty Dog, the developers of “The Last of Us”, crafted an experience where you and the character feel justified when pushed to do harm, but afterward you, the gamer, feel disgusted with yourself and horrified by the power of the situation to change your behavior and shift your moral center. You find yourself quickly learning to avoid violence – a behavior I was astonished to see evoked in myself inside a game world, and was thrilled to experience. That’s something you won’t get watching “Breaking Bad.”

Watch a teaser trailer showing a friend-or-foe scenario here: Link

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In this episode of the YANSS podcast, we explore games and their potential to reveal our self delusions. I interview Jamie Madigan, the curator of psychologyofgames.com, who writes about the behaviors and cognitions that games both exploit and uncover. It’s a great interview. We discuss everything from the motivational nudging in “Candy Crush Saga” to the power of endowed progress when endorsing people on LinkedIn. Please forgive us for geeking out so hard during it. I promise, non-gamers will learn plenty in this episode. Links to the things mentioned in the episode are at the bottom of this post.

After the interview, as in every episode, I read a bit of self delusion news and taste a cookie baked from a recipe sent in by a listener/reader. That listener/reader wins a signed copy of the new book, You Are Now Less Dumb, and I post the recipe on the YANSS Pinterest page. This episode’s winner is Violet Sinnarkar who submitted a recipe for white chocolate oatmeal cookies. Send your own recipes to david {at} youarenotsosmart.com.

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White Chocolate Oatmeal Cookies

Links:

Download – iTunes – Stitcher – RSS – Soundcloud

Boing Boing Podcasts

Psychology of Games

Papers, Please

Spent

Newsgaming

Underground Railroad Game

The Walking Dead 

Narco Guerilla 

The Last of Us

Candy Crush Youtube Video 1

Candy Crush Youtube Video 2

Candy Crush Youtube Video 3

Candy Crush Youtube Video 4

The study concerning the cognitive load of poverty