It will appear in stores on July 30, but you can have one reserved and made ready to ship to you in about a minute. If you do that, you can use the receipt to enter a nifty contest. Details on the contest after these highlights…
Leonardo DiCaprio in The Great Gatsby – Source: Warner Bros.
Which would you rather have, a mansion the likes of Jay Gatsby, fully decorated and furnished or the memories of a month spent on the International Space Station? Would you rather own the kind of car they photograph for wall posters with doors that open in an unusual manner or spend a year practicing guitar for a chance to play a single show with the Red Hot Chili Peppers? How about $1,000 cash or a gourmet meal for you and your friends cooked by and enjoyed in the company of Gordon Ramsay? Assuming in each of these scenarios you can only have one and never have the other, which would you pick?
When asked similar questions, most people choose the tangible things over the experiences. The material items just seem more valuable in the long run, and cash always seems more practical than a fleeting indulgence. Yet the research says if you are seeking long-term happiness, nothing compares to unique experiences, even short experiences, even bad experiences. Over time, things lose their luster, but memories do not. Memories grow and spread inside your mind like a tree that can always be harvested of its fruit. They become a part of you, increasing in value as you age and continuously providing stories and smiles long after a nice car becomes just a way to get to Taco Bell or a nice house becomes the place where you watch Breaking Bad before going to bed.
My wife, Amanda, adjusts a photo in our roofless home.
We just moved back in after repairing the many tree-sized holes punched in our house by an asshole tornado a few months back. We were inside, on the floor of a hallway, as it crunched up and spat out the neighborhood. It went on to destroy more than 200 homes in our town.
Below these words, you will find 10 quests, each offering a prize should you complete the challenges therein.
The You Are Not So Smartbook was published and then released into the wild about a year ago. That means it is time for it transmutate into paperback form, and I’m proud to announce the paperback version is now on shelves just about everywhere books hide. Also, if you live in the UK or one of the many countries that buys books from UK marketplaces, you can now get the You Are Not So Smart book free of hassle with a new, dapper cover design.
To promote this wondrous occasion, I want to send you on some quests. Should you succeed, you will be handsomely rewarded. Some will be easy, and some will be trials of will and skill. Those proved worthy will be featured in a future posting. Here they are:
Andrew Potter is the guest on this episode of the You Are Not So Smart podcast. He wrote the book The Authenticity Hoax and co wrote The Rebel Sell.
Both books present an upside-down view of the quest to avoid the mainstream and seek out the authentic. The books help explain how it came to be that so many people seem concerned about selling out both as a consumer and a producer. Most interesting though is Potter’s assertion that there really is no such thing as authenticity when you get right down to it. As he puts it, “there could never be an authenticity detector we could wave at something, like the security guards checking you at the airport.” Oh, and he says countercultures actually create the mainstream they rebel against.
According to Potter, a giant portion of modern people living in industrialized Western nations eventually notice just how much consumerism and conformity intrudes on their daily lives, and they seek release. The average person watching an interview of a reality television star on a 24-news-network following a musical performance by the latest winner of America’s Top Pawn Wife after a breakdown of what is trending on YouTube while commenting on an Instagram photo on Facebook on an iPad on a treadmill in the gym between advertisements for antidepressants and movies about mall cops who befriend talking ferrets will understandably feel a bit overwhelmed from time to time. The urge to walk away from all of that and get lost in the most obscure thing you can find, the most distant and untouched landscape you can visit, the least processed or marketed product you can put in your body, is strong and understandable and healthy, but Potter says it is ultimately futile.
The You Are Not So Smart book is now available in the UK and all the places that can get things shipped from Amazon.co.uk. Here is a link.
The video above is the launch trailer we used for the US edition, but the cover has been changed to match the absolutely spot-on UK version.
Also, the US edition will soon be available in paperback. I’ll post a tiny reminder when that happens. Look for versions in Brazil, Thailand, Korea, Germany, China, Hungary, Turkey, and Poland as well.
Finally, as I mentioned at the YANSS Facebook page, a second YANSS book is done and that’s all I can say about it right now other than it will probably find its way into bookstores sometime in 2013.
Thank you for being awesome. I will now post the latest episode of the podcast. Thanks so much for all the support. You are the best.
Remember when the United States stock market crashed a few years back? You know, the implosion famously featuring credit default swaps and collateralized debt obligations? Does it seem strange to you that all those experts who couldn’t predict the economic collapse are still on television giving advice and offering predictions?
The people who were wrong continue to work because they provide you with an illusion of knowledge, a belief that the market can be understood by one person, and that person’s understanding can become your understanding. They continue to claim insight into chaotic, impossibly complex nebulae of shifting data, and they continue to profess powers of divination even though research shows they are slightly less reliable than a coin toss. They can still get paid to squawk because they continue to make their claims with confidence. No one wants a sage who deals in maybes.
Take a look at those bicycles at the top of this post. Which one would you say is the most accurate portrayal of a real bike? Psychologist Rebecca Lawson once put together a study that revealed even though most people are very familiar with bicycles and know how to ride them, they can’t draw one to save their lives, and they can’t even pick a proper one out of a lineup. Despite this, most people rate their knowledge of how a bicycle works as being very good. Remember that when someone claims to understand something a bit more complicated, like a sub-prime mortgage. (This is a picture of a real bicycle.)
Josh Mecouch over at Formal Sweatpants created a new comic based on a YANSS post a while back on procrastination. Thanks, Josh. This is great. That post discussed the concept of future self vs. present self, and how present bias affects your ability to predict how you will behave and make choices over time.
You may see some future collaborations between YANSS and FS, stay tuned. Until then, here is the comic:
Concerning the book – the bookplate offer has been a great success (as evidenced by those beautiful faces up there), so now you can get a free, signed bookplate just by sending a self-addressed, stamped envelope to…
Signed Bookplate P.O. Box 15792 Hattiesburg, MS 39404
…and I’ll send you back one of these with my scribbles on it. Sorry, U.S.A. only.
If you would like a free chapter, Kindle owners can download a free sample chapter from the Kindle store at Amazon.
If you would like your Kindle copy of YANSS signed, just head to this link.