Andrew Potter is the guest on this episode of the You Are Not So Smart podcast. He wrote the book The Authenticity Hoax and co wrote The Rebel Sell.
Both books present an upside-down view of the quest to avoid the mainstream and seek out the authentic. The books help explain how it came to be that so many people seem concerned about selling out both as a consumer and a producer. Most interesting though is Potter’s assertion that there really is no such thing as authenticity when you get right down to it. As he puts it, “there could never be an authenticity detector we could wave at something, like the security guards checking you at the airport.” Oh, and he says countercultures actually create the mainstream they rebel against.
According to Potter, a giant portion of modern people living in industrialized Western nations eventually notice just how much consumerism and conformity intrudes on their daily lives, and they seek release. The average person watching an interview of a reality television star on a 24-news-network following a musical performance by the latest winner of America’s Top Pawn Wife after a breakdown of what is trending on YouTube while commenting on an Instagram photo on Facebook on an iPad on a treadmill in the gym between advertisements for antidepressants and movies about mall cops who befriend talking ferrets will understandably feel a bit overwhelmed from time to time. The urge to walk away from all of that and get lost in the most obscure thing you can find, the most distant and untouched landscape you can visit, the least processed or marketed product you can put in your body, is strong and understandable and healthy, but Potter says it is ultimately futile.
When you eat vanilla pudding, which is also a pile of atoms, you are really just putting those atoms next to your atoms and waiting for some of them trade places.
If things had turned out differently back when your mom had that second glass of wine while your dad told that story about when he sat on a jellyfish while skinny dipping, the same atoms that glommed together to make your bones and your skin, your tongue and your brain could have been been rearranged to make other things. Carbon, oxygen, hydrogen – the whole collection of elements that make up your body right down to the vanadium, molybdenum and arsenic could be popped off of you, collected, and reused to make something else – if such a seemingly impossible technology existed.
Like a cosmic box of Legos, the building blocks of matter can take the shape of every form we know of from mountains to monkeys.
If you think about this long enough, you might stumble into the same odd questions scientists and philosophers ask from time to time. If we had an atom-exchanging machine, and traded one atom at a time from your body with an atom from the body of Edward James Olmos, at what point would you cease to be you and Olmos cease to be Edward James? During that process, would you lose your mind and gain his? At some point would each person’s thoughts and dreams and memories change hands?