I recently collaborated with Joe Hanson of the YouTube channel It’s Okay to be Smart and helped him write an episode about pattern recognition.
The video is all about how our hyperactive order-generating brains can lead to us to incorrect assumptions, and how those assumptions can lead to widespread, social phenomena causing millions of people to do completely ridiculous and futile things, sometimes for generations. In our video, Joe talks about blowing in Nintendo cartridges to get them to work (totally pointless, and damaging), but you can substitute that behavior with a lot of other silly things that we did until science came along and tested to see if we were wrong.
I thought it would be great to bring him on the show and interview him in an episode all about the new science communicators, the people who grew up with Carl Sagan and Bill Nye, who are now watched by millions of people online as they explain everything from why some sounds are scary to whether or not Spanish delivers more information per minute than does English. Most of those YouTube channels get more viewers per episode than any FOX News program. Many YouTube science shows, numbers-wise, are far more popular than Game of Thrones.
“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
You’ve heard the expression before. You’ve may have, like myself, smugly used it a few times to feel like you made an intelligent point in an office conversation. It’s one of those great comebacks that we’ve decided is ok to use in professional settings like congressional debates and televised political arguments about everything from gun control to foreign policy. But, it might surprise you to learn who wrote it, how young the above quote is, and why it was written in the first place.
When you work from home, do you produce better results in pajamas or professional attire? Do casual Fridays damage productivity? Does a jeans-and-T-shirt startup have an edge over its business-casual competitor?
Researchers are just now getting to the bottom of questions like these. The answers depend on the symbolic power the particular item of clothing has in the mind of the particular wearer, but the answer to each question is never “not at all.”
Up until now, most psychological investigations into clothing have dealt with how clothes communicate status or facilitate rituals. For instance, if you put a person in a police uniform and have them ask questions or make demands you’ll get completely different results than if you had the same person wear a pirate costume. But what about the person in the uniform or the costume? Are the clothes affecting his or her behavior, thoughts, judgments, and decisions? The evidence collected so far suggests that yes, the clothes we wear affect our minds in ways we never notice. In fact, it’s likely the same person in the same situation in the same clothes will behave differently depending just on the color of those clothes.
A cropped photo of a bronze replica of a Roman copy of a Greek sculpture of Hypnos, from the British Museum, available for purchase by clicking this photo – more at: http://www.britishmuseumshoponline.org
It’s a good time for science-y things. Over the last few years, at least in the USA, the media empires and content hamlets have discovered that people like reading articles and watching videos about the things scientists are doing. In an age skeptical of agendas, unsure about where best to get a daily ration of awe and wonder, right now pop-science is a trusted source.
This has upset some very educated people who know a lot more about how science really works than the average consumer of popular media. I continue to read a variety of curmudgeonly opinions from public thinkers on things like Cosmos, Radiolab, Freakonomics, Malcolm Gladwell, I Fucking Love Science, and the tidal wave of YouTube channels devoted to the kind of programming that used to be the staple of The Discovery Channel. I disagree with the curmudgeons who prefer less gloss and more bar graphs (I think we can enjoy both), but that’s not where I’m headed with this post. Allow me to drop a quote to escape this tangent and move on.
A photo from the Robber’s Cave Study – Source: York University, Toronto
In the 1950s, in an effort to better understand group conflict, a team of psychologists nearly turned a summer camp into Lord of The Flies.
The story of how and why it was so easy to turn normal boys into bloodthirsty, warring tribes (and how those tribes eventually reconciled and became peaceful thanks to brilliantly conceived cooperative exercises) can teach you a lot about a common mental phenomenon known as the illusion of asymmetric insight – something that helps keep you loyal to certain groups and alters the way you see outsiders.
The problem with sorting out failures and successes is that failures are often muted, destroyed, or somehow removed from sight while successes are left behind, weighting your decisions and perceptions, tilting your view of the world. That means to be successful you must learn how to seek out what is missing. You must learn what not to do. Unfortunately, survivorship bias stands between you and the epiphanies you seek.
In 1998, The Journal of the American Medical Association published research that debunked therapeutic touch and moved the well-meaning mystical practice out of the kingdom of medicine and into the abandoned strip mall of quackery.
If you love educational entertainment – programs about science, nature, history, technology and everything in between – it is a safe bet that the creators of those shows were heavily influenced by the founding fathers of science communication: Carl Sagan, David Attenborough, and James Burke.
In this episode of the You Are Not So Smart Podcast we sit down with James Burke and discuss the past, the present, and where he sees us heading in the future. Burke says we must soon learn how to deal with a world in which scarcity is scarce, abundance is abundant, and home manufacturing can produce just about anything you desire.
Photo Illustration by the artist known as Candy (it’s aspirin)
How powerful is the placebo effect? After a good night’s sleep could a scientist convince you that you had tossed and turned, and if so, how would that affect your perceptions and behavior? What if a doctor told you that you had slept like a baby when in reality you had barely slept at all? Would hearing those words improve your performance on a difficult test?
In this episode we learn the answers to these questions and more as we explore how research continues to unravel the mysteries behind the placebo effect and how it can drastically alter our bodies and minds.
Benjamin Franklin knew how to deal with haters, and in this episode we learn how he turned his haters into fans with what is now called The Benjamin Franklin Effect (read more about the effect here).
Listen as David McRaney reads an excerpt from his book, “You Are Now Less Dumb,” explaining the psychology behind the effect and how the act of spreading harm forms the attitude of hate, and the act of spreading kindness generates the attitude of camaraderie.