YANSS Podcast – Episode One – The Invisible Gorilla

The Topic: Attention

The Guest: Daniel Simons

The Episode: iTunesDownload – RSS – Soundcloud

The video above demonstrates the Monkey Business Illusion. It’s designed to fool both people who have and have not seen the selective attention test, a video on YouTube with over 5 million views.

The first post at You Are Not So Smart was about inattentional blindness. I had seen the selective attention test and the Test Your Awareness videos that were making the rounds on YouTube, and I knew inattentional blindness would make a great first topic. It is astounding to realize you’ve been lying to yourself about what gets into your brain through your eyeballs.

What is inattentional blindness? It’s missing something right in front of your eyes because you are paying attention to something else. What makes that a great topic for You Are Not So Smart is that this blindness is always part of experience, but you can spend a lifetime without ever knowing it happens. You tend to have an intuition and a belief that you see everything you are facing, and if something out of the ordinary was to happen, it would instantly grab your attention. Not so. Science has revealed you are basically blind to that which you are not attentive, yet your conscious experience and your memories don’t reflect this. That’s the epiphany that slams into your brain when you watch the original invisible gorilla video.

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