In moments of ambiguity, we think in terms of frames, narratives, and categories.
These constructs are charged with meaning, and thanks to the associative networks they ping in our brains, labels and symbols, even colors, change the ways in which we think, feel and behave without us realizing it.
As a cognitive process, leaning on psychological metaphors to make sense of the world is invisible, involuntary, and unconscious –- and that’s why psychology is working so hard to understand it.
Our guest for this episode is Adam Alter, a psychologist who studies marketing and communication, and his New York Times bestselling book is titled Drunk Tank Pink after the color used to paint the walls of police holding cells after research suggested it lessened the urge to fight. Alter’s book details the power of names, regions, accents, clothes, colors, skin tones, race and everything in between to change the way we see the world.
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