YANSS 137 – Narrative Persuasion

David McRaney

8 years ago

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One of the most effective ways to change people’s minds is to put your argument into a narrative format — a story — but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of a story, we become highly susceptible to belief and attitude change.

In this episode, you’ll learn from psychologist Melanie C. Green the four secrets to creating the most persuasive narratives possible.

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