YANSS 137 – Narrative Persuasion

One of the most effective ways to change people’s minds is to put your argument into a narrative format — a story — but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of a story, we become highly susceptible to belief and attitude change.

In this episode, you’ll learn from psychologist Melanie C. Green the four secrets to creating the most persuasive narratives possible.

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This episode is sponsored by The Great Courses Plus. Get unlimited access to a huge library of The Great Courses lecture series on many fascinating subjects. Start FOR FREE with Your Deceptive Mind taught by neurologist Steven Novella. Learn about how your mind makes sense of the world by lying to itself and others. Click here for a FREE TRIAL.

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Links and Sources

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Previous Episodes

Cookie Recipes

Transportation into narrative worlds: implications for
entertainment media influences on tobacco use

Reading a book can change your mind, but only some changes last for a year: food attitude changes in readers of The Omnivore’s Dilemma

Adventure Time – Dungeon Train

The Tamale Lesson

Melanie Green’s Website

Melanie Green’s Twitter

Video Games and the Human Condition

IMAGE: From Adventure Time, Season 5, Episode 36 – Dungeon Train

 

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