Our guest on this episode is Dr. Julia Shaw, the author of The Memory Illusion.

Julia is famous among psychologists because she was able to implant false memories into a group of subjects and convince 70 percent of them that they were guilty of a crime they did not commit, and she did so by using the sort of sloppy interrogation techniques that some police departments have been truly been guilty of using in the past.

In this episode we sit down with the director and producers of the documentary film, Behind the Curve, an exploration of motivated reasoning and conspiratorial thinking told through the lives of people who have formed a community around the belief that the Earth is flat.

Flatten the curve.

That idea has spread through the population faster than COVID-19 ever could.

That’s the power of culture, of human psychology, of brains interacting with brains. Of course, culture and human psychology and brains interacting with brains are also how the virus spread to begin to with, and that is what this show is about — the psychology behind the spread, and the prevention of the spread, of COVID-19.

When facing a novel and uncertain situation, the brain secretly disambiguates the ambiguous without letting you know it was ever uncertain in the first place, leading people who disambiguate differently to seem iNsAnE.

This episode is about the science behind The Dress, why some people see it as black and blue, and others see it as white and gold. But it’s also about how the scientific investigation of The Dress lead to the scientific investigation of socks and Crocs, and how the scientific investigation of socks and Crocs may be, as one researcher told me, the nuclear bomb of cognitive neuroscience.

Back in 2015, before Brexit, before Clinton vs. Trump, before weaponized Macedonian internet trolls, one NPR affiliate called the mass epistemic crisis created by The Dress, “The debate that broke the internet,” and The Washington Post referred to that moment of widespread existential confusion as “The drama that divided the planet.”

This episode is about the science behind The Dress, why some people see it as black and blue, and others see it as white and gold. But it’s also about how the scientific investigation of The Dress lead to the scientific investigation of socks and Crocs, and how the scientific investigation of socks and Crocs may be, as one researcher told me, the nuclear bomb of cognitive neuroscience.

In this episode, we sit down with vaccine expert Dr. Paul Offit to discuss his new book, Bad Advice or Why Celebrities, Politicians, and Activists Aren’t Your Best Source of Health Information.

Offit has been fighting for years to educate the public, promote vaccines, and oppose the efforts of anti-vaxxers, and in his new book he offers advice for science consumers and communicators on how to deal with what he calls the opaque window of modern media which often gives equal time to non-experts when it comes to discussing vaccination and other medical issues.