We just moved back in after repairing the many tree-sized holes punched in our house by an asshole tornado a few months back. We were inside, on the floor of a hallway, as it crunched up and spat out the neighborhood. It went on to destroy more than 200 homes in our town.
Below these words, you will find 10 quests, each offering a prize should you complete the challenges therein.
The You Are Not So Smart book was published and then released into the wild about a year ago. That means it is time for it transmutate into paperback form, and I’m proud to announce the paperback version is now on shelves just about everywhere books hide. Also, if you live in the UK or one of the many countries that buys books from UK marketplaces, you can now get the You Are Not So Smart book free of hassle with a new, dapper cover design.
To promote this wondrous occasion, I want to send you on some quests. Should you succeed, you will be handsomely rewarded. Some will be easy, and some will be trials of will and skill. Those proved worthy will be featured in a future posting. Here they are:
The Topic: Selling Out
The Guest: Andrew Potter
Andrew Potter is the guest on this episode of the You Are Not So Smart podcast. He wrote the book The Authenticity Hoax and co wrote The Rebel Sell.
Both books present an upside-down view of the quest to avoid the mainstream and seek out the authentic. The books help explain how it came to be that so many people seem concerned about selling out both as a consumer and a producer. Most interesting though is Potter’s assertion that there really is no such thing as authenticity when you get right down to it. As he puts it, “there could never be an authenticity detector we could wave at something, like the security guards checking you at the airport.” Oh, and he says countercultures actually create the mainstream they rebel against.
According to Potter, a giant portion of modern people living in industrialized Western nations eventually notice just how much consumerism and conformity intrudes on their daily lives, and they seek release. The average person watching an interview of a reality television star on a 24-news-network following a musical performance by the latest winner of America’s Top Pawn Wife after a breakdown of what is trending on YouTube while commenting on an Instagram photo on Facebook on an iPad on a treadmill in the gym between advertisements for antidepressants and movies about mall cops who befriend talking ferrets will understandably feel a bit overwhelmed from time to time. The urge to walk away from all of that and get lost in the most obscure thing you can find, the most distant and untouched landscape you can visit, the least processed or marketed product you can put in your body, is strong and understandable and healthy, but Potter says it is ultimately futile.
The You Are Not So Smart book is now available in the UK and all the places that can get things shipped from Amazon.co.uk. Here is a link.
The video above is the launch trailer we used for the US edition, but the cover has been changed to match the absolutely spot-on UK version.
Also, the US edition will soon be available in paperback. I’ll post a tiny reminder when that happens. Look for versions in Brazil, Thailand, Korea, Germany, China, Hungary, Turkey, and Poland as well.
Finally, as I mentioned at the YANSS Facebook page, a second YANSS book is done and that’s all I can say about it right now other than it will probably find its way into bookstores sometime in 2013.
Thank you for being awesome. I will now post the latest episode of the podcast. Thanks so much for all the support. You are the best.
The Topic: The Self
The Guest: Bruce Hood
You are a pile of atoms.
When you eat vanilla pudding, which is also a pile of atoms, you are really just putting those atoms next to your atoms and waiting for some of them trade places.
If things had turned out differently back when your mom had that second glass of wine while your dad told that story about when he sat on a jellyfish while skinny dipping, the same atoms that glommed together to make your bones and your skin, your tongue and your brain could have been been rearranged to make other things. Carbon, oxygen, hydrogen – the whole collection of elements that make up your body right down to the vanadium, molybdenum and arsenic could be popped off of you, collected, and reused to make something else – if such a seemingly impossible technology existed.
Like a cosmic box of Legos, the building blocks of matter can take the shape of every form we know of from mountains to monkeys.
If you think about this long enough, you might stumble into the same odd questions scientists and philosophers ask from time to time. If we had an atom-exchanging machine, and traded one atom at a time from your body with an atom from the body of Edward James Olmos, at what point would you cease to be you and Olmos cease to be Edward James? During that process, would you lose your mind and gain his? At some point would each person’s thoughts and dreams and memories change hands?
The Topic: Confabulation
The Guest: V.S. Ramachandran
As a motto for the sapient, “cogito ergo sum” is pretty fantastic. Every time I’m reminded of it, a twinge of pride flows through my veins. It makes me want to stand up straight and pronounce proudly to my cat, “I think, therefore I am,” and then take his blank stare and plaintive meow as confirmation of my vitality. To be human is to know you exist. It is to know you are, and to know you are you.
It’s fitting that Jules Cotard, a man who was a close friend of the philosopher Auguste Comte, would find a way to dull the edge of Descartes’ famous proclamation. In an era preceding automobiles and airplanes, Cotard transferred his interest in the philosophy of being into the medicine of being – neurology – and after serving as a military surgeon in 1870, Cotard joined a clinic that did what it could with the knowledge of the day. Cotard and others at the clinic treated those with what one lecturer at the time called “madness in all its forms.”
Cotard was one of the pioneers of neuroscience, connecting behavior to the physical locations in the brain. As he progressed in his career he became particularly interested in patients who exhibited aphasia, or difficulties with language. He would follow those patients past death to the autopsy table in search of the cause of their maladies, and he encouraged other doctors to do the same. Considering his background in philosophy, it must have been astonishing when he found a patient devoid of a sense of self. In 1880, Cotard introduced a newly identified medical condition to the world. He called it “delire des negations,” or negation delirium. Essentially, he had discovered a condition in which a person thought, “I think, therefore I’m not.”
The Topic: The Illusion of Knowledge
The Guest: Christopher Chabris
Remember when the United States stock market crashed a few years back? You know, the implosion famously featuring credit default swaps and collateralized debt obligations? Does it seem strange to you that all those experts who couldn’t predict the economic collapse are still on television giving advice and offering predictions?
The people who were wrong continue to work because they provide you with an illusion of knowledge, a belief that the market can be understood by one person, and that person’s understanding can become your understanding. They continue to claim insight into chaotic, impossibly complex nebulae of shifting data, and they continue to profess powers of divination even though research shows they are slightly less reliable than a coin toss. They can still get paid to squawk because they continue to make their claims with confidence. No one wants a sage who deals in maybes.
Take a look at those bicycles at the top of this post. Which one would you say is the most accurate portrayal of a real bike? Psychologist Rebecca Lawson once put together a study that revealed even though most people are very familiar with bicycles and know how to ride them, they can’t draw one to save their lives, and they can’t even pick a proper one out of a lineup. Despite this, most people rate their knowledge of how a bicycle works as being very good. Remember that when someone claims to understand something a bit more complicated, like a sub-prime mortgage. (This is a picture of a real bicycle.)
Josh Mecouch over at Formal Sweatpants created a new comic based on a YANSS post a while back on procrastination. Thanks, Josh. This is great. That post discussed the concept of future self vs. present self, and how present bias affects your ability to predict how you will behave and make choices over time.
You may see some future collaborations between YANSS and FS, stay tuned. Until then, here is the comic:
The Topic: Attention
The Guest: Daniel Simons
The video above demonstrates the Monkey Business Illusion. It’s designed to fool both people who have and have not seen the selective attention test, a video on YouTube with over 5 million views.
The first post at You Are Not So Smart was about inattentional blindness. I had seen the selective attention test and the Test Your Awareness videos that were making the rounds on YouTube, and I knew inattentional blindness would make a great first topic. It is astounding to realize you’ve been lying to yourself about what gets into your brain through your eyeballs.
What is inattentional blindness? It’s missing something right in front of your eyes because you are paying attention to something else. What makes that a great topic for You Are Not So Smart is that this blindness is always part of experience, but you can spend a lifetime without ever knowing it happens. You tend to have an intuition and a belief that you see everything you are facing, and if something out of the ordinary was to happen, it would instantly grab your attention. Not so. Science has revealed you are basically blind to that which you are not attentive, yet your conscious experience and your memories don’t reflect this. That’s the epiphany that slams into your brain when you watch the original invisible gorilla video.
The Misconception: Willpower is just a metaphor.
The Truth: Willpower is a finite resource.
In 2005, a team of psychologists made a group of college students feel like scum.
The researchers invited the undergraduates into their lab and asked the students to just hang out for a while and get to know each other. The setting was designed to simulate a casual meet-and-greet atmosphere, you know, like a reception or an office Christmas party – the sort of thing that never really feels all that casual?
The students divided into same-sex clusters of about six people each and chatted for 20 minutes using conversation starters provided by the researchers. They asked things like “Where are you from?” and “What is your major?” and “If you could travel anywhere in the world, where would you go?” Researchers asked the students beforehand to make an effort to learn each other’s names during the hang-out period, which was important, because the next task was to move into a room, sit alone, and write down the names of two people from the fake party with whom the subjects would most like to be partnered for the next part of the study. The researchers noted the responses and asked the students to wait to be called. Unbeknownst to the subjects, their choices were tossed aside while they waited.
The researchers – Roy F. Baumeister, C. Nathan DeWall, Natalie J. Ciarocco and Jean M. Twenge of Florida State, Florida Atlantic, and San Diego State universities – then asked the young men and women to proceed to the next stage of the activity in which the subjects would learn, based on their social skills at the party, what sort of impression they had made on their new acquaintances. This is where it got funky.