When you work from home, do you produce better results in pajamas or professional attire? Do casual Fridays damage productivity? Does a jeans-and-T-shirt startup have an edge over its business-casual competitor?
Researchers are just now getting to the bottom of questions like these. The answers depend on the symbolic power the particular item of clothing has in the mind of the particular wearer, but the answer to each question is never “not at all.”
Up until now, most psychological investigations into clothing have dealt with how clothes communicate status or facilitate rituals. For instance, if you put a person in a police uniform and have them ask questions or make demands you’ll get completely different results than if you had the same person wear a pirate costume. But what about the person in the uniform or the costume? Are the clothes affecting his or her behavior, thoughts, judgments, and decisions? The evidence collected so far suggests that yes, the clothes we wear affect our minds in ways we never notice. In fact, it’s likely the same person in the same situation in the same clothes will behave differently depending just on the color of those clothes.



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