In this episode, we discuss the landmark 1959 study that popularized the term “cognitive dissonance,” and we dive into the current state of dissonance research with Dr. Sarah Stein Lubrano, a political scientist who studies how cognitive dissonance affects all sorts of political behavior. Lubrano is the co-host of a podcast about activism called What Do We Want? She also wrote a book that’s coming out in May of 2025 titled Don’t Talk About Politics which is about how to discuss politics without necessarily talking about politics.

In this episode, the story of a doomsday cult that predicted the exact date and circumstances of the end of the world, and what happened when that date passed and the world did not end.

Also, we explore our drive to remain consistent via our desire to reduce cognitive dissonance.

When you notice you’ve done something that you believe is wrong, you will either stop doing that thing or stop believing it is wrong.

And if you come across some information that disconfirms one of your beliefs, you’ll either change your belief, challenge the validity of the challenging information, or go looking for some information that suggests no, in fact, you are totally right.

In this episode, we discuss the landmark 1959 study that popularized the term “cognitive dissonance,” and we dive into the current state of dissonance research with Dr. Sarah Stein Lubrano, a political scientist who studies how cognitive dissonance affects all sorts of political behavior. Lubrano is the co-host of a podcast about activism called What Do We Want? She also wrote a book that’s coming out in May of 2025 titled Don’t Talk About Politics which is about how to discuss politics without necessarily talking about politics.

In this episode, the story of a doomsday cult that predicted the exact date and circumstances of the end of the world, and what happened when that date passed and the world did not end.

Also, we explore our drive to remain consistent via our desire to reduce cognitive dissonance.

When you notice you’ve done something that you believe is wrong, you will either stop doing that thing or stop believing it is wrong.

And if you come across some information that disconfirms one of your beliefs, you’ll either change your belief, challenge the validity of the challenging information, or go looking for some information that suggests no, in fact, you are totally right.