YANSS 104 – Labels (rebroadcast)

In moments of ambiguity, we think in terms of frames, narratives, and categories.

These constructs are charged with meaning, and thanks to the associative networks they ping in our brains, labels and symbols, even colors, change the ways in which we think, feel and behave without us realizing it.

As a cognitive process, leaning on psychological metaphors to make sense of the world is invisible, involuntary, and unconscious –- and that’s why psychology is working so hard to understand it.

Adam AlterOur guest for this episode is Adam Alter, a psychologist who studies marketing and communication, and his New York Times bestselling book is titled Drunk Tank Pink after the color used to paint the walls of police holding cells after research suggested it lessened the urge to fight. Alter’s book details the power of names, regions, accents, clothes, colors, skin tones, race and everything in between to change the way we see the world.

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Great Courses PlusThis episode is sponsored by The Great Courses Plus. Get unlimited access to a huge library of The Great Courses lecture series on many fascinating subjects. Start FOR FREE with Your Deceptive Mind taught by neurologist Steven Novella. Learn about how your mind makes sense of the world by lying to itself and others. Click here for a FREE TRIAL.

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Links and Sources

Download – iTunes – Stitcher – RSS – Soundcloud

Previous Episodes

Boing Boing Podcasts

Cookie Recipes

Adam Alter’s Website

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

PBS Documentary – A Class Divided

Research into race and bias concerning weapons vs. tools

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