In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, as well as what makes some stick and others fade in influence over time.
This episode is sponsored by The Great Courses Plus. Get unlimited access to a huge library of The Great Courses lecture series on many fascinating subjects. Start FOR FREE with The Psychology of Human Behavior taught by David W. Martin. Learn about how your mind makes sense of the world and what motivates us to think, feel, and behave differently from one another. Click here for a FREE TRIAL.
There is no better way to create a website than with Squarespace. Creating your website with Squarespace is a simple, intuitive process. You can add and arrange your content and features with the click of a mouse. Squarespace makes adding a domain to your site simple; if you sign up for a year you’ll receive a custom domain for free for a year. Start your free trial today, at Squarespace.com and enter offer code SOSMART to get 10% off your first purchase.
Support the show directly by becoming a patron! Get episodes one-day-early and ad-free. Head over to the YANSS Patreon Page for more details.
You can also support the show through PayPal by clicking this link.
Links and Sources