Our guest in this episode is the behavioral scientist Jon Levy, who wrote a book titled You’re Invited: The Art and Science of Cultivating Influence which details how Jon had no money, reputation or state-us, but was still able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even a princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience.
OFFICIAL DESCRIPTION OF THE BOOK
The Art and Science of Cultivating Influence
Regardless of what we want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, we can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?
Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships.
This private community became known as “The Influencers”, named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.
In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can achieve what’s important to us.
Jon Levy is a behavioral scientist and New York Times Best Selling author known for his work in trust, human connection, belonging, and influence. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups.
More than a decade ago, Jon founded The Influencers Dinner, a secret dining experience for industry leaders ranging from Nobel laureates, Olympians, celebrities, and executives, to artists, musicians, and even the Grammy winning voice of the bark from “Who Let the Dogs Out.” Guests cook dinner together, but can’t discuss their career or give their last name, and once seated to eat, they reveal who they are. Over time, these dinners developed into a community. With thousands of members, Influencers is the largest community of its type worldwide.
Jon’s second book, You’re Invited: The Art and Science of Cultivating Influence, was released in 2021 to incredible fanfare quickly becoming a New York Times Best Seller, and was selected by the Wall Street Journal as a “Book of the Month”. In it, he demonstrates the importance of human connection, trust and community to accomplishing what is most important to us.
In his free time, Jon works on outrageous projects. Among them spending a year traveling to all 7 continents, or to the world’s greatest events (Grand Prix, Art Basel, Burning Man, Running of the Bulls, etc.) and barely surviving to tell the tale. These Adventures were chronicled in his first book: The 2 AM Principle: Discover the Science of Adventure
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