In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.
OFFICIAL DESCRIPTION FROM THE BOOK WEBSITE
Innovation is not an event; it’s a practice. Don’t leave the big ideas to the creatives. Revolutionize your creative process by mastering Ideaflow: the proven strategy that anyone can use to routinely generate and commercialize innovative ideas. Whether you’re an entrepreneur, student, C-suite leader, or anything in between, this book will teach you how to unleash creativity and innovation to magnify and accelerate all your other efforts, by simply building it into your daily routine.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you’ve never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow.
Jeremy Utley is the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford’s School of Engineering. He is the co-host of the d.school’s widely popular program, “Stanford’s Masters of Creativity.” He is the coauthor of Ideaflow: The Only Business Metric That Matters (Portfolio) with Perry Klebahn.
He is also on the teaching teams of d.org, an organizational design course, and Transformative Design, a course that turns the tools of design onto graduate students’ lives. One of the most prodigious collaborators at the d.school, Jeremy has taught alongside the likes of Lecrae, Dan Ariely, Laszlo Bock, and Greg McKeown.