YANSS 251 – Why Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done.

That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.



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OFFICIAL DESCRIPTION OF THE BOOK

“Forget the old concepts of time management and the hustle culture of working until you burn out. With the right blueprint, you and your entire team can get more done in far fewer hours. Come Up For Air is that blueprint.

Through years of building leading efficiency consulting business, Nick Sonnenberg has discovered the primary reason why so many teams are overwhelmed. It’s not because they don’t have enough time, managers expect too much of their employees, or there aren’t enough people. The problem is that everyone is drowning in unnecessary work and inefficiencies that prevent them from focusing on the work that drives results.

In Come Up For Air, you’ll discover the CPR Business Efficiency Membership, a proven system for leaders, managers, and teams to maximize their performance and reduce overwhelm by using the right tools in the right way at the right time. The end result? More output, less stress, happier employees, and the potential to gain an extra full day per week in productivity to use however you’d like.

You’ll learn the proven empirical strategies from someone who not only turned his company around when it was on the verge of bankruptcy but has also helped thousands of organizations worldwide become more efficient, leverage the right productivity tools and prepare for explosive growth.”


Nick Sonnenberg

Nick Sonnenberg is an entrepreneur, columnist, and guest lecturer at Columbia University. He is the founder and CEO of Leverage, an operational efficiency consultancy that helps companies with time management, efficiency, and automation.


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