In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.
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OFFICIAL DESCRIPTION OF THE BOOK
If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something in your community or throughout society as a whole? If you had a magic wand that would allow you to instantly change anything you wanted, what would that change look like?
In Cascades, one of today’s top innovation experts delivers a guide for driving transformation change based on the new science of networks and research into dozens of people and organizations that have created truly historic impact. This book will show that to truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need are small groups, loosely connected, but united by a common purpose.
Perhaps most of all, Cascades points to a new role for leaders, who can no longer rule by fiat or merely plan and direct action, but must inspire and empower belief. “Power no longer sits at the top of hierarchies,” he writes, “but emanates from the center of networks.”
Click here to download a FREE excerpt (Preface & Introduction)
Greg Satell is Co-Founder of ChangeOS, and bestselling author of Cascades: How to Create a Movement that Drives Transformational Change, whose work has appeared in Harvard Business Review, Barron’s, Forbes, Inc., and Fast Company. His earlier book, Mapping Innovation, was selected as one of the best business titles of 2017.
A Lecturer at Wharton, Greg helps organizations overcome resistance to change and build a better future.
Greg was formerly a senior executive for the Publicis Groupe, one of the world’s largest marketing services companies. Before that, Co-CEO of KP Media, which was sold to Ukraine Media Holding in 2010.
A global citizen, Greg spent 15 years living and working in Eastern Europe where, among other things, he managed a news organization during Ukraine’s Orange Revolution.
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