In moments of ambiguity, we think in terms of frames, narratives, and categories.
These constructs are charged with meaning, and thanks to the associative networks they ping in our brains, labels and symbols, even colors, change the ways in which we think, feel and behave without us realizing it.
As a cognitive process, leaning on psychological metaphors to make sense of the world is invisible, involuntary, and unconscious –- and that’s why psychology is working so hard to understand it.
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