YANSS Podcast 018 – How Benjamin Franklin dealt with haters

The Topic: The Benjamin Franklin Effect

The Episode: Download – iTunes – Stitcher – RSS – Soundcloud


Benjamin Franklin knew how to deal with haters, and in this episode we learn how he turned his haters into fans with what is now called The Benjamin Franklin Effect (read more about the effect here).

Listen as David McRaney reads an excerpt from his book, “You Are Now Less Dumb,” explaining the psychology behind the effect and how the act of spreading harm forms the attitude of hate, and the act of spreading kindness generates the attitude of camaraderie.


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  • Cacioppo, John T., Joseph R. Priester, and Gary G. Berntson. “Rudimentary Determinants of Attitudes: II. Arm Flexion and Extension Have Differential Effects on Attitudes.” Journal of Personality and Social Psychology 65, no. 1 (1993): 5–17.
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  • Franklin, Benjamin. The Autobiography of Benjamin Franklin. Ed. Frank Woodworth Pine. Garden City, NY: Garden City Pub., 1916.
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  • Myers, D. G. Social Psychology. New York: McGraw-Hill, 2005. Schopler, John, and John S. Compere. “Effects of Being Kind or Harsh to Another on Liking.” Journal of Personality and Social Psychology 20, no. 2 (1971): 155–59.
  • Tavris, Carol, and Elliot Aronson. Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts. Orlando, FL: Harcourt, 2007.
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